Vapor marketing standards

Vapor marketing standards

January 18, 2018

The Vapor Technology Association (VTA) has developed and adopted marketing standards for its membership to ensure vapor products are appropriately marketed to adult smokers.

“These standards are a significant step toward ensuring that we, as an industry, do everything in our power to eliminate access to vapor products by youth,” wrote VTA Executive Director Tony Abboud.

The VTA had observed a rise in concern about companies engaged in questionable marketing practices

Category: Breaking News

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